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Tools & Calculators

Battle-tested calculators for Shopify operators.

Customer LTV

Forecast lifetime value by cohort.

Break-even ROAS

Minimum ROAS to avoid losses.

Profit Margin

Gross & net margin after costs.

CAC Payback

Months to recoup acquisition cost.

AOV Uplift

Revenue impact of offers.

Churn Impact

How churn shifts MRR/LTV.

Email ROI

Campaign cost vs revenue.